每逢新春佳节，正是老广“行花街”的热闹时候。不久前，在岭南的冬日暖阳下，参加2026APEC第一次高官会的外宾，拿起“深圳造”的无弦吉他无师自通过足明星瘾；与此同时，“广东造”的热泵空调，正在零下的寒冷天气为米兰冬奥会健儿输送稳定暖意。

　　这一幕，正是广货穿越时代风云，穿过“珠江水、广东粮、岭南衣、粤家电”的烟火，走向智能家电、新能源汽车、工业机器人、无人机、智能手机、数字文创的生动写照。

　　从1月15日在佛山启动首场行动以来，广东已陆续举行超过30场重点活动，在工业、商业、文旅各领域，全省21个市县互相呼应，共同掀起为期一年、全省都在带货的序章。

　　传统广货匠心品质历久弥坚

　　广货行天下，匠心连五洲。

　　在线上+线下的推介中，潮汕的单枞茶从田间地头卖到新加坡的茶店、销往全球；湛江的海鲜一场推介会就签下11亿元大单；中山百货进上海，三天销售额破千万……匠心，及其背后对品质的极致追求，让广货不断升级进化，拥有强大产品力，始终畅销全球。

　　在首场家电促销行动中，老广货品牌中山威力搬出用户使用超过40年的洗衣机。这台奶奶用过的机器如今传到孙辈手中，已然有了超越产品和年岁的别样意味。“我们的产品采用造价贵且耐用的纯铜线搭配稳定的核心部件，完整继承‘怎么都用不烂’的品质基因，至今仍是忠实消费者的不二之选。”企业负责人余元江说。

　　海信家电扎根佛山近40年。顺德园区总经理邹红专认为，一个“品”字，涵盖了粤家电从业者开发新品类、坚守高品质、追求自主品牌的匠心坚持。“大家抱团作战，共同构建了品类齐全、链条完整、配套高效的生态体系，锻造了始终品质上乘的广货。”

　　如今，凭借匠心品质，广货正行销全球。官方数据显示，广东目前已拥有全部31个制造业大类，其中15个规模居全国首位，新一代电子信息、智能家电、汽车、新能源等9个产业集群达万亿级，形成广州、深圳为研发大脑，佛山、中山等为制造躯干的成熟矩阵。

　　新广货跻身中高端市场引领潮流

　　前些天，在广州参加2026APEC第一次高官会的世界银行集团主管詹皮耶罗·安东纳佐，如愿买到了深企影石的360度全景相机，他详细询问产品在他们国家的售货渠道，准备回去推荐给亲朋好友。

　　如果说传统广货敲开了千家万户的大门，全景相机、智能眼镜、扫地机器人等新广货，则站在全球产业链中高端，跻身海外主流商超和专业科技展会，以“创新体验、可靠品质、充满活力”的姿态引领全球消费新潮流，成为广货行天下的新名片。

　　如今，在全球任何旅游景点，看到手持“深圳智造”无人机、口袋相机的游客已经不足为奇。“‘深圳智造’价格实惠、品质上乘，是旅行不可或缺的神器，全球游客都在用、爱用。这些产品让我们轻松捕捉灵感、实现创意，分享美好生活体验。”一名外国旅游博主如是说。

　　广东省工信厅党组成员陈绩表示，广东从曾经风靡全国的冰箱、彩电到如今畅销全球的智能影像、智能穿戴、智能家电、无人机、工业机器人等，始终以科技创新为引擎，推动产业向新发展、向智而行。“随着‘深圳—香港—广州’跃升全球顶级创新集群，粤港澳大湾区国际科技创新中心影响力不断提升，科技创新的引擎，正为广货行天下添翼赋能。”

　　“广货行天下”“天下货行广东”百花齐放春满园

　　一枝独放不是春，百花齐放春满园。

　　当广货扬帆出海走向全球，敢为人先的广东，早已把开放刻进基因，汇聚天下好货。“行天下”“引进来”双循环并举，绘就了市场良性竞争、友好合作、开放包容的繁荣景象。

　　正是凭借全球视野，广货找准了自身定位和优点短板，推动产品和产业不断迭代升级，锻造出长足竞争优势，谱写了长盛不衰的密码。

　　新春佳节，远在地球另一端的南美洲智利圣安东尼奥港，工人正忙着把一箱箱色泽红艳艳，与中国传统节庆文化“高度合拍”的车厘子装上货轮。它们将远渡太平洋，摆上中国家庭果盘，成为家庭聚会、礼尚往来的佳品。

　　作为全球优质产区，智利的车厘子90%以上销往中国。而从抵港到摆上广东货架，最快只需2小时。这背后，是广东海关等各部门超高的流通效率和广东市场超大规模消费能力。

　　不仅车厘子，更多的国际大牌、创新中心，选择把首店设在广东。在这里，有懂欣赏、敢创新的老广，如果在广州、深圳市场收获成功，相当于打开了中国市场的大门。

　　来自广东商务厅的统计显示，2025年广东外贸进口同比增长7.8%——广东不仅是最强卖家，也是善于发现全球好物的实力买家。

　　从老广货敢闯敢试务实前行，到新广货智能制造创新笃行，再到新旧生态协同系统同行，广货行天下的演变路径图清晰宏大又细致入微。它昭示着，真正的行稳致远，没有捷径，只有日日夜夜车间工厂的精心打磨，年复一年倾听市场反馈，一代又一代工匠在创新中不懈突破。

　　广货行天下，是广货实力的集中展示，更是广货在新征程的嘹亮号角，将引领广东智造穿越周期，畅行天下、赢得未来。

　　“广货”有多行？

　　全国每产生4件快递，就有1件来自广东；

　　全球每卖出3台手机，就有1台来自广东；

　　全国每生产2台彩电、3台空调，就有1台“广东造”

　　大疆占据全球消费级无人机70%以上市场份额；

　　我国出口海外3D打印机八成为“广东造”。

　　■ Zhang Ying, Shenzhen Special Zone Daily

　　With Spring Festival around the corner, Lingnan is alive with Cantonese locals flocking to flower markets and stocking up on Lunar New Year goods. Joining the festive buzz, attendees at the just-concluded first APEC 2026 Senior Officials’ Meeting in Guangzhou tried their hand at a Shenzhen-made cordless guitar, enjoying a moment of impromptu stardom. Meanwhile, Guangdong‑made heat pumps are quietly heating the venues for athletes at the Milan-Cortina Winter Olympics.

　　These scenes capture how Guangdong goods have evolved with the times — shifting from traditional home appliances to smart tech, new energy vehicles, drones, and digital culture.

　　Kicking off in Foshan on Jan. 15, the “Guangdong Goods Global Reach” campaign has sparked over 30 key events across industry, commerce, and tourism, with 21 cities and counties participating year-round.

　　Renowned for quality and craftsmanship, Guangdong goods span continents. Chaozhou’s Dancong tea now reaches Singaporean tea shops; Zhanjiang’s seafood secured 11 billion yuan in orders at a single event; Zhongshan products entered Shanghai, achieving over 10 million yuan in sales in three days. Behind this success lies relentless pursuit of excellence.

　　At a home appliance promotion, Zhongshan-based brand Weili displayed a washing machine used for over 40 years, passed from grandmother to grandchild. “We use durable, premium materials and stable core components, inheriting a ‘virtually indestructible’ quality DNA,” said company representative Yu Yuanjiang.

　　Rooted in Foshan for nearly four decades, Hisense shares this ethos. “Building a brand means creating new categories, maintaining consistently high quality, and cultivating a distinctive identity,” said Zou Hongzhuan, general manager of the company’s Shunde division. “Together, we have built an ecosystem that consistently delivers superior Guangdong-made products.”

　　Today, Guangdong manufactures across all 31 major industrial categories, with 15 leading nationally. Nine industrial clusters — from electronics to new energy — have each surpassed the 1-trillion-yuan mark, anchored by R&D hubs in Guangzhou and Shenzhen and manufacturing bases in cities such as Foshan and Zhongshan.

　　At the APEC meeting in Guangzhou, Giampiero Antonazzo of the World Bank Group purchased a Shenzhen-made Insta360 panoramic camera and asked detailed questions about its sales channels in his country, saying he planned to recommend it to friends and family upon his return.

　　While traditional Guangdong goods once filled households worldwide, the province’s new products like panoramic cameras, smart glasses, and robot vacuums now compete in the mid-to-high end of the global market. They are appearing in overseas supermarkets and tech expos, leading trends with innovation and reliability.

　　Today, Shenzhen-made drones and pocket cameras are common sights at tourist destinations worldwide. As one foreign travel blogger put it, “They’re affordable, well-made, and indispensable for capturing and sharing life’s best moments.”

　　Chen Ji of the Guangdong Provincial Department of Industry and Information Technology noted that from refrigerators and TVs to smart imaging devices, wearables, and drones, technological innovation remains the engine of industrial advancement. As the Shenzhen-Hong Kong-Guangzhou cluster rises among the world’s top innovation hubs, technology continues to propel Guangdong goods forward.

　　While Guangdong goods go global, the province also welcomes the world’s products. This dual circulation creates a vibrant, competitive, and open marketplace.

　　At Chile’s Port of San Antonio, workers loaded bright red cherries — color‑matched to China’s Spring Festival — onto ships bound for China. More than 90% of Chilean cherries are exported to China, and thanks to efficient logistics and strong demand they can appear on Guangdong shelves within just two hours of the ship’s arrival.

　　Beyond cherries, global brands are choosing Guangdong for flagship stores and innovation centers. Success here often signals broader acceptance in the Chinese market. Official data show that Guangdong’s imports grew by 7.8% year on year in 2025, underscoring the province’s role as both a top seller and a powerful buyer.

　　From traditional craftsmanship to smart innovation, the story of Guangdong goods is one of continual quality improvement, market responsiveness, and bold creativity.

　　The “Guangdong Goods Global Reach” campaign is both a showcase of strength and a fresh starting point — ushering in an era of smarter, more connected Guangdong products ready for the world.

　　(Translated by Li Jing)

　　Guangdong by the numbers

　　• One in every four express parcels delivered in China originates from Guangdong.

　　• One in every three mobile phones sold globally hails from Guangdong.

　　• One out of every two color TVs and one out of every three air conditioners produced in China are made in Guangdong.

　　• DJI commands over 70% of the global consumer drone market.

　　• Approximately 80% of China’s exported 3D printers are manufactured in Guangdong.